Flappers

Flapper: A young woman, esp. one who, during the 1920's, behaved and dressed in a boldly unconventional manner Most of the women in The Great Gatsby are flappers because this was during the time of the Roaring Twenties. Women like Daisy, Jordan, and Myrtle all dressed themselves with short dresses or skirts, pearls, bobbed hair cut, and a ton of make-up.

Not only did these women dress a certain way, but they also had a change in attitude. They began listening to Jazz music, drinking, smoking, and looking at sex as a casual thing. They felt like they could be free because they were so 'locked-up' in the century before. Their new rights made them experiment in what may have not been the best ways.

The behavior of flappers in the 1920's was looked at as redefined women's roles. During this time they didn't follow the women's traditional societal roles; instead they did whatever they pleased. They also were trying to get the government to pass women's rights and voting as well.

-http://www.fashion-era.com/1920s/1920s_photos_flapper_dress.htm